Wednesday, January 31, 2024

CfPs: National Conference on Application of Artificial Intelligence (AI) in Libraries (NCAAIL 2024) | 20th April at Erode, Tamil Nadu

National Conference on Application of Artificial Intelligence (AI) in Libraries (NCAAIL 2024) 
20th April 2024
Jointly organized by the Central Library, Nandha College of Technology, Tamilnadu and the Society for the Advancement of Library and Information Science (SALIS) 

Important Dates:
  • Last Date for Submission of Full Paper: 25/03/2024
  • Communication of Acceptance: 27/03/2024
  • Last date for Registration: 17/04/2024
  • National Conference: 20/04/2024


Contact:
Dr. T. Prakash,
Librarian & Organizing Secretary,
Nandha College of Technology,
Erode-Perundurai Main Road,
Vaikkalmedu, Erode 638052, Tamil Nadu, India
Mobile No.: 9865255165, 7373723399, 9578754105
E-Mail ID.: library@nandhatech.org
Website: www. nandhatech.org
Conference Website: https://nandhancaail2024.blogspot.com

Tuesday, January 30, 2024

Vol. 4, No. 1: The 2024 Milestones Ahead Issue 📍

January 2024 —  Vol. 4, No. 1
View in your browser →

Calendar in the background, text: IFLA newsletter

THE 2024 MILESTONES AHEAD ISSUE

Welcome to our first newsletter of 2024!  

 

Usually in our newsletters, we look back at just a selection of the things our Federation has achieved over the previous month.

 

But this time, to mark the start of the year, we're looking forward! There is the New Year's message from our President, Vicki McDonald, setting out the key themes that will mark 2024 for IFLA, as well as exciting announcements about our Information Futures Summit in September and October and next steps in preparing our new strategy.

 

Then, you can read on for a selection of articles sharing ideas about upcoming events and topics in different areas of our work, as well as just some of the opportunities for you to get involved.


Happy reading and thank you for joining us in 2024. ✨

A New Year's message from IFLA President Vicki McDonald

Happy New Year to you all! I hope that all of you who were celebrating had the opportunity to rest and re-energise, and wish everyone involved in IFLA an exciting, rewarding and positive 2024.


Near the end of last year, I shared a message to mark 100 days since I and my colleagues on the Governing Board took up our mandates. I was proud to be able to talk about what we have already achieved against the goals I set out back in Rotterdam, but also conscious of the work still to come.


Now we are at the start of 2024, I wanted to share more about what you can expect from IFLA this year, and how this will bring us closer to where we want to be.

Vicki McDonald

IFLA President 2023-2025

Read the New Year's message →
the sign for brisbane with the city skyline in the background

IFLA Information Futures Summit 2024: save the date!

IFLA is proud to announce the Information Futures Summit, hosted by IFLA President Vicki McDonald, and under the theme Stronger Together. Join us from 30 September to 2 October 2024 in Brisbane, Australia.

Read on →

Your input needed! Help define change pathways for the IFLA Strategy 2024-2029

Thanks to the input of our members and volunteers, IFLA's Governing Board took a first key step towards our new Strategy at its last meeting, leading to a set of 10 suggested change pathways. We are now seeking your input on these – the priorities that will guide the preparation of our Strategy 2024-2029.

Get involved →

POLICY AND ADVOCACY

A woman holding a megaphone

Key advocacy dates in 2024: January – August 

As we enter 2024, we're happy to share the latest edition of our regular forward look into key dates and events in the next few months for library advocacy. These are opportunities to get involved in wider conversations, and underline how essential libraries are for success across the full range of development goals. Take a look through, and think where you want and could be able to get involved!  

Take part →
two women standing in a library looking at books

Get involved with cultural policy and advocacy in 2024

The past few years have held major milestones in cultural policy. The historic Mondiacult Declaration in 2022 resulted in the launch of several initiatives to translate the goals of the Declaration into actions.

Learn more →
a man and a woman are looking at bags with recycling materials

How to get involved with climate empowerment in 2024 

Over the past years, IFLA has been working to raise awareness within the library field on Action for Climate Empowerment – and we have seen some real progress!

For the first time, contributions both from IFLA and generally from the library field were included in the summary report on ACE implementation, which informed the deliberations at COP28.

Read more →
a person using a tablet computer with icons on the screen

Libraries, advocacy and digital affairs – 10 things to look out for in 2024 

2023 was already a year of significant digital policy developments. The rapid development of AI and many other emerging technologies gave rise to an acceleration of regulation, much of which had implications for the library and information field. Because of this, we believe that 2024 will be a pivotal year for advocating for meaningful and inclusive access to information, and ensuring that the global voice of libraries remains strong.

Find out more →

Ones to watch in 2024: Six library advocacy issues to keep an eye on in 2024 

Advocacy is about making libraries part of other people's agendas, ensuring that those who take decisions about us (and those who influence them) see why our institutions and profession matter. 

Learn more →
Image with copyright logo

Copyright priorities in 2024: What do the experts say? 

Copyright rules have a key impact on the work of libraries, shaping how we acquire, manage, and enable people to use knowledge. It is also an evolving issue, with new laws and regulation always under discussion, in response to technological, political and economic change. 

Continue reading →

PROFESSIONAL AND DEVELOPMENT

New IFLA Professional Report: Document delivery and resource sharing: global perspectives 

The Document Delivery and Resource Sharing Section (DDRS) Standing Committee is proud to share its recent open access publication, "Document Delivery and Resource Sharing: Global Perspectives". This comprehensive guide covers various aspects of operational resource sharing, including background, systems overview, copyright, technology, content management, and operations. Funded by the European Union's HERMES project, the publication aims to create open-source software and a training manual for librarians.

Download here →

Check out these recently published newsletters from IFLA's Professional Units and Advisory Committees

OPEN CALLS

Call for submissions: 2024 IFLA PressReader International Marketing Award

The IFLA Section on Management and Marketing is delighted to launch this year's International Library Marketing Award continuing once again its partnership with award sponsor PressReader. The award is given to the library that demonstrates the best marketing activity to increase awareness and usage of their offer or services, through creative, results-oriented marketing projects or campaigns.

Deadline: 20 February 2024

Apply now →

UPCOMING EVENTS

Excited IFLA members.

NEW MEMBERS

SOCIAL SPOTLIGHT

Want to get featured here? Don't forget to use the #IFLA hashtag!

Sunday, January 28, 2024

ITU FG-CD Webinar Series on Cost Models for Affordable Data: Episode 1 - Infrastructure sharing best practices for affordable data services, 7th February 2024, 14:00 CET

The ITU-T Focus Group on Costing models for affordable data services is analyzing the supply-chain of telecom/ICT, the multiple cost models and pricing strategies used for mobile data services and Internet services and study the policy, economic, regulatory and standardization aspects related to cost models for affordable data services, including best practices of cost assessment methodologies and economic models. As part of its activities, the Focus Group is organizing a series of webinars on Cost Models for Affordable Data, in the first half of 2024, focused on the areas of interest under study.

The first episode webinar will focus on Infrastructure sharing best practices for affordable data services and will take place on 7 February 2024 at 2:00 pm CET.

The main objectives of the "Infrastructure sharing best practices for affordable data services" webinar will be to provide an overview of the best practices around infrastructure sharing arrangements based on examples from different countries and discuss the balance between incentivising efficient infrastructure investment without compromising competition with suggestions for recommendations that could considered for the Focus Group work in this area. One of the policy measures, which has helped in reducing the prices of telecom services, is the sharing of infrastructure. Infrastructure sharing (both passive and active) describes the process by which one or more operators share infrastructure to deliver a mobile service to end users. Recommendation ITU-T D.264 proposes a set of possible methods to help telecommunication providers save costs and enhance efficiency through the shared uses of the telecommunication infrastructure, including passive and active infrastructure sharing. The Recommendation indicates that there is a potential savings up to 30% with Passive infrastructure sharing and up to 50-60% for Active infrastructure sharing.

More information about the Infrastructure sharing best practices for affordable data services can be obtained on its website: https://www.itu.int/en/ITU-T/webinars/amd-iic/20240207/Pages/default.aspx.

To attend the webinar please register online here: https://itu.zoom.us/webinar/register/WN_L3huoZEOR8maLIYYzhfNQw

We look forward to your participation in the webinar.

FG CD Secretariat, ITU

 

Water Softener for Well Water: A Comprehensive Guide

What is a Water Softener and How Does it Work?

A water softener is a device that removes hardness from water, typically by exchanging calcium and magnesium ions for sodium ions. This process, known as ion exchange, occurs within a resin bed, which is composed of small, porous beads made of a material called ion-exchange resin.

Why is a Water Softener Needed for Well Water?

Well water often contains high levels of dissolved minerals, including calcium and magnesium, which cause hardness. Hard water can create several problems, such as:

  1. Scale Buildup: Hard water can cause scale buildup in pipes, appliances, and fixtures, reducing their efficiency and lifespan.
  2. Soap Scum: Hard water can make it difficult to create a lather with soap, resulting in soap scum buildup on surfaces.
  3. Dry Skin and Hair: Hard water can strip away natural oils from skin and hair, leading to dryness and irritation.
  4. Reduced Detergent Effectiveness: Hard water can reduce the effectiveness of detergents, making it harder to clean clothes and dishes.
How to Choose the Right Water Softener for Well Water:
  1. Water Hardness Level: The first step in choosing a water softener is to determine the hardness level of your well water. There are several ways to do this, including purchasing a water test kit or sending a sample of your water to a laboratory for analysis.
  2. Flow Rate: Consider the flow rate of your well water system when selecting a water softener. The flow rate is measured in gallons per minute (GPM) and determines the size of the water softener you need.
  3. Grain Capacity: The grain capacity of a water softener refers to its ability to remove hardness from water. The grain capacity is measured in kilograins (KGR) and determines how much hardness the water softener can remove before it needs to be regenerated.
  4. Type of Water Softener: There are two main types of water softeners: salt-based and salt-free. Salt-based water softeners use a process called ion exchange to remove hardness from water, while salt-free water softeners use a different process, such as template-assisted crystallization.
  5. Brand and Reputation: Consider the brand and reputation of the water softener manufacturer when making a purchase. Look for brands that are known for their quality, reliability, and customer service.
How to Install and Maintain a Water Softener for Well Water:
  1. Proper Installation: It is important to have a water softener installed by a qualified professional. Improper installation can lead to leaks, damage to the water softener, or ineffective water softening.
  2. Regular Regeneration: Water softeners need to be regenerated regularly to maintain their effectiveness. The frequency of regeneration depends on the hardness of your water and the size of the water softener.
  3. Salt Replenishment: Salt-based water softeners require regular replenishment of the salt supply. The frequency of replenishment depends on the hardness of your water and the size of the water softener.
  4. Maintenance: Water softeners should be inspected and maintained regularly to ensure proper operation and longevity. This may include cleaning the resin bed, checking for leaks, and replacing any worn or damaged parts.
Benefits of Using a Water Softener for Well Water:
  1. Improved Water Quality: Treated water has a reduced mineral content, improving the taste, smell, and appearance of the water.
  2. Reduced Scale Buildup: This can save you money by extending the lifespan of your appliances.
  3. Softer Skin and Hair: Softened water can help to improve the health of your skin and hair.
  4. More Effective Laundry and Dishwashing: Softened water can improve the performance of detergents and soaps.
  5. Increased Energy Efficiency: Softened water can help to improve the efficiency of water heaters and other appliances that use water.
Conclusion:

A water softener can be a valuable investment for well water users, providing numerous benefits and improving overall water quality. By choosing the right water softener and properly installing and maintaining it, you can enjoy the advantages of softened water throughout your home.

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Friday, January 26, 2024

Content Marketing: Leveraging Valuable Content to Drive Business Growth

Content marketing is a strategic approach in marketing that entails the creation and distribution of compelling, relevant, and valuable content to capture audience attention, stimulate customer engagement, and eventually drive profitable customer action. This article delves into the realm of content marketing, exploring the following key aspects:

  • The Essence of Content Marketing
  • The Role of Content Marketing in Business Growth
  • Crafting Effective Content Marketing Strategies
  • Measuring Content Marketing Success
  • Staying Ahead: Trends in Content Marketing
What is Content Marketing?

Content marketing is a strategic marketing approach centered around creating and sharing valuable, engaging, and relevant content to captivate and retain a clearly defined audience, with the primary goal of driving profitable customer actions.

Content marketing hinges on the notion that creating and disseminating engaging content can help businesses attract and retain a clearly defined audience, ultimately prompting them to take profitable actions such as making purchases or utilizing services. This approach contrasts with traditional advertising methods that often involve directly pitching products or services. Instead, content marketing focuses on providing valuable information and insights that align with the interests and pain points of the target audience.

How Can Content Marketing Drive Business Growth?

Enhanced Brand Awareness: By creating and sharing high-quality content, businesses can position themselves as thought leaders and establish brand trust, leading to increased brand awareness and recognition.

For instance, a study conducted by Demand Metric revealed that content marketing generates 3X more leads than traditional outbound marketing, highlighting the potential of content marketing in boosting brand visibility.

Lead Generation and Nurturing: Compelling content can serve as a magnet for attracting qualified leads. By providing valuable content that resonates with the audience, businesses can nurture these leads, fostering relationships that often lead to sales conversions.

A survey conducted by the Content Marketing Institute indicates that 86% of B2C marketers and 91% of B2B marketers rely on content marketing to generate leads.

Improved Customer Engagement: Creating interactive and engaging content fosters deeper customer engagement, contributing to a more loyal customer base.

According to a report by the Content Marketing Institute and MarketingProfs, 78% of consumers feel more connected to brands that create custom content.

Strengthened SEO Performance: High-quality content optimized for relevant keywords can improve a business's search engine ranking, leading to increased organic traffic.

HubSpot's research shows that businesses that prioritize blogging are 13X more likely to experience positive ROI.

Cost-Effective Marketing Strategy: In comparison to traditional advertising channels, content marketing offers a cost-effective avenue for reaching and engaging potential customers and consistently improving ROI.

Crafting Effective Content Marketing Strategies
  1. Understanding the Target Audience: In-depth knowledge of the target audience, their needs, preferences, and pain points is paramount.

  2. Setting Clear Content Objectives: Clearly defined content goals drive strategy development and measurement efforts.

  3. Content Creation and Curation: Developing high-quality, engaging content that resonates with the audience and aligns with content objectives.

  4. Diversifying Content Formats: Employing a mix of content formats (e.g., infographics, videos, blog posts, podcasts) to appeal to diverse audience preferences and maximize engagement.

  5. Effective Content Distribution: Leveraging various channels (e.g., social media, email, paid advertising) to reach and engage the target audience.

  6. Content Optimization for SEO: Optimizing content with relevant keywords to improve organic traffic and search engine visibility.

  7. Performance Monitoring and Adaptation: Tracking content performance metrics (e.g., engagement, conversions) and continuously refining strategies based on data insights.

Measuring Content Marketing Success
  1. Website Traffic: Monitoring website traffic, including unique visitors, page views, and time spent on site, to assess content's ability to attract and retain audience attention.

  2. Engagement Metrics: Analyzing engagement metrics such as likes, comments, shares, and click-through rates to gauge audience interest and interaction with content.

  3. Lead Generation and Conversion Rates: Evaluating the number of leads generated and their conversion rates into paying customers to assess content's impact on business outcomes.

  4. Brand Awareness and Reputation: Conducting brand awareness surveys and monitoring online sentiment to measure the impact of content marketing on brand recognition, perception, and reputation.

  5. SEO Performance: Tracking keyword rankings, organic traffic, and search engine visibility to assess content's impact on website visibility and organic growth.

Staying Ahead: Trends in Content Marketing
  1. Interactive and Immersive Content: The integration of interactive elements (e.g., quizzes, polls, augmented reality) enhances engagement and provides a personalized experience for audiences.

  2. Visual Storytelling: The use of visuals such as videos, infographics, and images to convey messages and engage audiences more effectively.

  3. User-Generated Content (UGC): Encouraging and leveraging content created by customers to foster authenticity, build brand loyalty, and expand reach.

  4. Artificial Intelligence (AI) and Automation: Utilization of AI-powered tools for content creation, personalization, and content performance analysis, improving efficiency and effectiveness.

  5. Data-Driven Content Marketing: Employing data analytics to understand audience preferences, optimize content performance, and make data-driven decisions to enhance content marketing strategies.

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