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Welcome to the Social Media Research @ JNU Blog!!! This Blog is created to share information, knowledge networking and debating on the issues related to Social Media Studies and Advanced Social Media Research. Topics to be covered in this blog are (but not limited to): Mass Media, Social Media, New Media, Broadcasting, Print Media, Educational Media, Journalism, Mass Communication, Development Communication, Media Law, Media Literacy, ICT for Development and other relevant areas.
Tuesday, December 21, 2021
Join STIP Lecture by Prof. Chetan S Solanki on 22 December at 3:00 PM
Call for Abstracts: International Conference on Role of Indian Science in Freedom Movement | Submit by 5th January 2022
Swatantrata Ka Amrut Mahotsav
International Conference on
Role of Indian Science in Freedom Movement
(RISFrem2022)
To commemorate Swatantrata Ka Amrut Mahotsav, JNU is organizing an international conference on "Role of Indian Science in Freedom Movement" in collaboration with Vijnanabharati, NIScPR and Vigyan Prasar on 28th Feb and 1st March 2022. Please see detail at: https://jnu.ac.in/conference/RISFreM-2022
This conference is aimed to create awareness and generate scholarly evidences for the role of Indians in cultivation of modern science, development of scientific societies, institutions, industries and fighting against the British colonial rule in India. Papers are invited in Hindi or English on the following themes:
1. Science and Freedom Movement
2. Establishing Colonial Hegemony through Science
3. Role of Indian Scientists and Resurgence of Indian ethos and culture
4. Intellectual colonialism and Freedom movement
5. Swadeshi industries in colonial time
6. Achievements of Indian Scientists and its Implication for Political Freedom
7. Emergence of scientific racism in India and Indian response
8. Impact of colonialism on Environment/ Sustainable consumption
9. Public engagement for development of Scientific Institutions and Societies
10. Science Diplomacy and Freedom Movement
Abstract Submission
The abstract should be written in 250 words containing title, brief introduction, objectives, relevance, methodology and major findings of the paper. Please use Times New Roman 12 pt fonts for English and for Hindi use Kurti Dev 10 pt fonts. Please submit the abstract at: https://easychair.org/conferences/?conf=risfrem2022 by 5th January 2022
Poster/Short Articles
Poster/Short Article (800-1000 Words) are also invited from students who wish to participate in the conference on any areas related to the themes of the conference. Please submit your entry at: https://easychair.org/conferences/?conf=risfrem2022 by 5th January 2022
Workshop for authors
An online workshop on 'Research Paper Writing' will be organized 15th January 2022 for the authors whose abstracts are accepted. Full paper submission by 10th February 2022.
Registration for the conference will start from 10th January 2022. Fee for Registration is INR 500 for students and INR 1000 for teachers, scientists and academicians. Please visit for registration: https://jnu.ac.in/index.php/node/159894351
Contact: All questions related to conference and submissions of abstract/paper should be emailed to: risfrem2022@gmail.com
JNU Vijnanabharati NIScPR Vigyan Prasar
Sunday, December 19, 2021
Panel Discussion on "The role of technology platforms in facilitating entry of start-ups" | 21 December
The Initiative on Choice, Competition and Innovation at the Centre for The Digital Future and the USC Marshall Initiative for Digital Competition are pleased to invite you to a panel discussion on
The role of technology platforms in facilitating entry of start-ups
On December 21, 11 AM – 12 Noon IST
The discussion will feature
Daniel Sokol, Professor of Law USC Gould
Shantanu Dutta, Dave and Jeanne Tapan Chair Professor in Marketing, USC Marshall
Viswanath Pingali, Associate Professor of Economics, IIM Ahmedabad
Register here: https://us02web.zoom.us/webinar/register/WN_rxfM85Y6Rhu0P7O8g5gYLQ
This discussion will explore how technology platforms are useful to small and medium enterprises in an emerging economy context. Established research in economics shows that fixed costs are a strong entry deterrence. One of the important elements of fixed costs is the ability to identify the right markets for the products, especially if they are niche.
Niche markets are generally thin and geographically spread out. As an example, for several producers from the emerging economies, where there is a significant diaspora in various countries across the world who demand those products, markets can extend beyond geographical boundaries. However, reaching such markets could be an expensive proposition. Ability to identify and target these markets would result in a significant reduction in entry costs.
Another element of fixed cost is establishing brand presence, especially when a small enterprise is competing with an existing behemoth(s) in the industry, whose brand is well established in consumers' minds. For the customer, the problem of lemons is a massive concern, and the brand image of the firm acts as a potential signal of quality. Social media platforms can potentially help firms establish this brand.
Finally, setting up logistics to enable interaction with potential customers (payment gateways, transportation logistics, etc.) is the other important element of fixed costs. For small and medium enterprises, this could be a substantial outlay. Platforms turn what would essentially have been a fixed cost for the business into a variable cost.
The session will include a Q&A where attendees can interact with the panelists.
Nishant Chadha
Head of Research
Centre for The Digital Future &
India Development Foundation
Day 4 of Techनींव@75: 21 December 2021 at 2-5 PM
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Thursday, December 2, 2021
CSIR-NIScPR announces Vacancies in OLP Projects
- Date of Walk-in-Interview: 09/12/2021,
- Reporting Time: From 09:00 AM to 11:00 AM
Vol. 1, No. 3: The Rights Issue 📜
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